Product Management
Master the art of product management. Learn to identify opportunities, develop solutions, and drive product success through hands-on experience.
Duration
65+ Hours
Level
Beginner to Intermediate
Location
Onsite Training
What you'll learn
Course Content
Fundamentals of Product Management
Understand the core principles and role of product management
- • What is Product Management
- • The role of a product manager
- • Know your business
- • Business models and strategic frameworks
Business Analysis and Competitive Strategy
Learn methodologies for market and competitive analysis
- • Product Business & Competitive Analysis
- • Market analysis methodologies
- • Competitive positioning
- • Personalized strategic insights
Product Process and Opportunity Selection
Master the product lifecycle and opportunity identification
- • Product Process Overview
- • Product lifecycle stages
- • Identifying high-potential opportunities
- • Opportunity selection frameworks
Customer Insights and Research Methodologies
Develop techniques for understanding customer needs
- • Know Your Customer
- • Survey design and methodology
- • Story-Based Interviewing
- • Integrating qualitative data
Strategic Planning and UX Design
Create strategic plans and validate through design
- • Introduction to Bets
- • Assumption Mapping
- • UX - User Flows and Bet Validation
- • Prototyping for validation
Agile Methodologies and Product Metrics
Implement agile practices and measure product success
- • Team Structure and Agile Introduction
- • Database Records and Events Workshop
- • Events on Flow
- • Data-informed decision-making
Prerequisites
- Basic programming knowledge
- Understanding of SQL basics
- Problem-solving aptitude
Meet Your Instructors
Accomplished Product Manager with 10 years of experience spanning diverse industries, from co-founding a publishing startup to driving innovation in music e-commerce, telecom, ad tech, ride-hailing, fintech and prop-tech.
Passionate about building purpose driven products.
